Brian Rosnov
SVP, Strategy & Partnership | Apricity Robotics
Brian is currently SVP, Strategy & Partnerships at Apricity Robotics, a robotics and physical AI startup transforming diagnostic ultrasound care delivery.
Prior to Apricity, Brian spent three decades with Philips, influencing the health tech industry and Boston innovation ecosystem through various global business, innovation, strategy, and corporate venture capital leadership roles, and as a board member of both the MassChallenge HealthTech and MIT Sandbox Innovation Fund Programs. In addition, Brian is Founder & CEO of Trailhead Health Partners, an advisory firm supporting early-stage founders bring transformative health technology to market.
Brian has a BS in Computer Science from Cornell University, his MBA from MIT’s Sloan School of Management, and holds 8 patents.
All Sessions by Brian Rosnov
May 27, 2026
Protecting Innovation in Robotics: IP Strategies that Work
As robotics technologies advance, securing intellectual property is more critical—and more complex—than ever. This panel will explore practical IP strategies that robotics innovators can use to safeguard their inventions, navigate global patent landscapes, and maintain competitive advantage in a fast-evolving field. Speakers will address the following key points:
Implementing processes to identify and protect novel technologies
Ensuring strong protection for AI innovations, including balancing patent and trade secret options
Developing a strategic patent portfolio—using both offensive and defensive strategies—to secure a competitive edge in the robotics market
Understanding the robotics patent landscape to guide product development, avoid infringement risks, and align IP strategy with technological roadmaps
Attracting investment and strengthening collaboration and licensing opportunities
Preparing for IP due diligence from both the investor/acquirer and target perspectives, with an emphasis on the unique considerations in the robotics sector.
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