John Blitch

Consultant & Cognitive Scientist

Dr. John G. Blitch (LTC, USA RET) is a cognitive scientist and emergency response consultant with a current research focus on human robot interaction and trauma-induced memory repression. As an emerging author and public speaker, he endeavors to share his many lessons learned from occasionally hilarious misadventures leading robot assisted emergency response deployments and conducting operational research in naturalistic settings outside the laboratory.

All Sessions by John Blitch

May 27, 2026

Robotics Commercialization: Beyond the Breakthrough
11:30 AM - 12:15 PM
Room 253 ABC

The robotics industry is entering a new era where success depends not just on innovation but on the ability to scale and deploy systems in real-world environments. While the breakthrough happens in the lab, the business happens post-design across an increasingly unpredictable public infrastructure. This panel assembles robotics industry leaders to bridge the gap between cutting-edge innovation and commercial viability, discussing challenges and opportunities.

Attendees can expect a deep dive into the operational "valley of death" and the strategies used to cross it. Key insights include:

  • The Physical AI Frontier: How the convergence of generative models and robotics is shortening development cycles—and where it still hits a wall
  • The Scaling Playbook: Hard-won lessons on transitioning from custom-built prototypes to high-volume manufacturing without sacrificing reliability
  • Infrastructure & Supply Chain Readiness: Navigating the global hardware squeeze and ensuring your tech stack is compatible with legacy systems
  • Winning the Trust of the End-User: Strategies for overcoming automation anxiety and demonstrating clear ROI to skeptical customers
  • The Regulatory Landscape: Preparing for the shifting safety standards and compliance requirements that come with large-scale deployment

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John Blitch