Lincoln focuses on software and product design, general operations, partnership development, and go to market strategy. Prior to Urbx, Lincoln was the founder of Omega Group, a software design agency that worked closely with major brands including BlackRock, Vanguard, New York Life, Prudential, Johnson & Jonson, Synergetics, and Novadaq Technologies. Prior to Omega, Lincoln led the development of many successful hardware projects, including those with Synergetics and Novadaq Technologies. Both companies were acquired after the completion of the projects. Synergetics to Bausch + Lomb and Novadaq Technologies to Stryker. Lincoln graduated from Syracuse University.